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HORT ÜBER OMNI CONSUMER PRODUCTS LOGO

(The Hort, early afternoon. Around six people showed up, the younger ones wearing skinny outfits, scarves and pointy shoes, the older ones dressed the way teenagers used to dress in the 90s. They are having a meeting, sitting around an old couch, secretly feeling very happy not to be working in ad agency.) MILA: Okay, so Grafik asked us to write about any logo that we like. We already decided to talk about the OCP logo from the original RoboCop movie. OCP stands for Omni Consumer Products, which is the megacorporation that is also running the Detroit police department. EGON: I still don't really know why we picked that particular logo. MILA: Hmm yeah, maybe we can think about an excuse later. So here's a print out. As you can see here, the designer didn't even bother getting the letters in the right order. Nor making them recognisable. FRANZ: In medieval architecture the octagon was seen as a representation of god-like perfection. Looking at the somewhat lazy execution of the logo this seems kind of ironic, doesn't it. But what is striking regarding the form-feeling of the OCP octagon?It looks like a fortress, it's aggressive, and self-centered as well as sealing-off and protective. Now the question is: is this logo well designed or not? Does the brutalist style build a harmony with the realm of RoboCop? ZIGGY: To me that's not the question at all. This is just the kind of designer waffle which I'm bored to death with. I mean these are issues if you're a first-year … EGON (stops Ziggy): Easy, I think Franz has some good thoughts here. MILA: Hey Vivienne, we're about to discuss this logo thing for Grafik, are you going to join us? VIVIENNE: Uh, and they'll publish it or what? I don't know, I just came to pack some stuff 'cos I'm moving … MILA: You know we picked this logo, the funny thing is it doesn't even really exist, it's an imaginary company … VIVIENNE (laughs): So? MILA: But it would be interesting to hear what … VIVIENNE (interrupts Mila): Aw no, and besides I really need some time to relax (Vivienne turns away and starts packing stuff at her desk while vivaciously chatting with an intern) ZIGGY: Can I say something? I think the logo gives us a dark future vision of graphic design. I mean a corporation like OCP doesn't really need a well-designed CI since they are the only player in the market anyway. The logo doesn't have to appeal to the customer. I also believe OCP have an in-house cyborg taking care of all their CI and advertising. He's fast and cheap. He doesn't ask questions because he's just following his prime directives. EGON: That's the future. We're all going to melt into our Macs. We'll look like Björk in that video where she was making love to her double. We'll be shiny white design zombies producing crude logos for one and the same company. (The conversation digresses to Björk's recent output and how Mila and Egon once ran into her at Heathrow Airport and luckily didn't have the nerve to address her.) √

OCP LOGO

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